On November 11th, the FEVAD organization launched the twelfth « Nuit des Favor’i du e-commerce “. The ceremony was presented by Emmanuelle Prache, founder of Prach Media Event and David Abiker, a journalist for Europe 1. Every year, theContinue reading
Category: ANALYSIS & TRENDS
Fashion miles: how to deliver fashion more ecologically?
We know where and by who our clothes are made: by other people in other countries (Bangladesh, India, Cambodia ..) But how do they travel before arriving at our homes? What is their journey? Clothing manufacturing isContinue reading
BIOMIMICRY in fashion
Under the pressure of sustainable and vegan movements, many luxury brands start to cultivate their eco-revolution by allying themselves with green techs or inspired by biomimicry. Nature is the main mentor of human beings forContinue reading
IoT, AI, A/VR : when fashion and technology make one
It’s been several years now that technology is part of the world of fashion. With the advent of e-commerce, the impact of technology in fashion is undeniable. It is revolutionizing the way companies operate withContinue reading
Start-up Numérique Trophy by the IMT Starter Incubator
The 9th edition of Start-up Numérique has started. Organized by the IMT Starter Incubator, this Trophy aims to identify new digital startups still unknown, to emerge young shoots and allow them to grow faster thanks to aContinue reading
Dress to protest : does fashion influence society ?
In the February issue of Vogue, Sarah Mower asks the question: With so much to feel outraged about these days, what can fashion contribute to the fight back? Plenty. Fashion industry has never been that engagedContinue reading
Sizes and e-commerce returns
The body positivity movement has been developing for a few years now. It has contributed to the beginning of the de-stigmatization of more diverse body types, including “plus-size” bodies. Yet the fashion industry has beenContinue reading
Gender-Fluid Streetwear: Reality or Utopia for Generation Z?
Streetwear is no longer a part of the minor genres in Fashion. However, this style has evolved as any tendency potentially adopted by the most. Today, streetwear is considered as a lucrative industry and almostContinue reading
Is see-now-buy-now rewiring retail ?
Thanks to social media, consumers are more engaged than ever and have access to information almost at the same level as an industry insider. Senior merchants at retailers and brands have a very difficult timeContinue reading