What will be the spectator of tomorrow?

After the SubPac, the most immersive audio experience which emits low frequencies directly to your body… Here is Alert Shirt.

Developed in Austria by the start-up WE:EX (Wearable Experiments), this connected jersey promises us a beautiful revolution. The idea is simple: Feel every play in a football game, without leaving your couch!

 

Worldwide passion, universal entertainment, sport, with its stars and its jubilant crowds, brings together fans around a battle, a fight!

In this current context of federation, lots of brands add sports to theirs strategies to gather consumers around noble values it represents.

In collaboration with the television channel FOXTEL and the advertising agency CHE Proximity, the NY society WE:EX allows fans to live a sporting event as if they were on the ground.

How is it possible?

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Alert shirt works via a mobile app, available on iOS or Android, which recovers player’s informations and converts it in real time into sensations for the fan, thanks to integrated electronic system into the garment.

The experience is to live. The spectator wearing the connected jersey can then feel the heartbeats, impacts, anxiety as well as tiredness level of his favorite player.

 

 

Your favorite fan jersey just got technical. Alert Shirt is completely unlike any other jersey in the sports market. Wearable technology must be intuitive and seamless within our daily lives, enhancing our life experience while connecting us to other people and the world at large. Our new product is a major first step in the right direction. Alert Shirt is about connecting humans across vast distances and bringing the emotions, frustrations and joys of the active game to life in a way that we’ve never been able to experience before.” said Billie Whitehouse, Designer and Director, We:eX.

Alert-Shirt-Hero[1]Moving fast and thinking slow” is her motto. The company intends to pass FashionTech into a new dimension.  “Up until now fans have only been able to connect with their team on an emotional level. Now they can physically feel every impact, rush of adrenalin, or anxious heart beat.”

Male, female, children from all walks of life appreciate it. “It was designed for fans rather than high performance athletes. That is the point of difference.”

The brand even confides us that something exciting will be launched in June in Europe!! (Exactly at the time of a major sporting event…)

 

LOOK FORWARD PERSPECTIVE

On this day, nobody has ever gone that far in the experience that can live a fan, whether in the stadium of in front of his TV.

Alert shirt is the perfect illustration of is new relation 2.0 that stadiums, sport and brands want to create with their community of connected fans, to share their feelings!

If the world of connected objects goes still further as developed technologies, smart clothes aren’t forgotten and don’t stop to surprise us…

What will be the spectator of tomorrow?

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