look forward fashiontech festival awards


You think that you’re the fashion and retail future? The Look Forward is waiting for you!



Look Forward Awards

As you should know, the second edition of the Look Forward Festival Fashion Tech will begin on Wednesday, 28 June. For the occasion, we decided to launch a competition which will reward 10 innovation players in fashion and retail. There will be two winners for each category.

  1. EXPERIENCE AWARD: transformation & prolongation in the customer experience
  2. SPECIAL AWARD: surprising, astonishing & innovative concept or positioning
  3. FASHION AWARD: reinventing the traditional function of clothing through another dimension
  4. RELATION AWARD: creating a new emotion or relation between brands and consumers
  5. THE GRAND PRIZE: rewarding a project in general for its quality in terms of originality, realization and relevance


The winning projects will be introduce during the festival vernissage in front of 1 000 attendees including influencers, opinion leaders, business leaders and big companies. This event is a real opportunity for startups and designers to increase their visibility. It will be the occasion to create some business connections. The Grand Prize will also integrate the incubator Look Forward for 12 months. Last year, the Look Forward Fashion Tech Festival attracted 10 000 participants and received a huge press coverage in France and in Europe.

The Jury of Look Forward Awards

For this new edition, we are lucky to gather 9 professionals from various universes as members of the jury.  Indeed, the Fashion Tech interested main players in fashion, retail, technology and digital worlds. This variety highlights the festival positioning and confirms to Showroomprivé.com that it still so many things to say about these subjects. Beyond the fact that the event introduces LED dresses or internet of things, it’ll be the occasion to suggest a watchful eye on fashionable but also technological aspects.


Technology & Digital

In order to add a technological expertise to this panel, we requested the intervention of four major digital actors.


Jérôme Masurel

Jérôme Masurel began his career in NY City with NextStage and then in Rothschild & Cie Private Equity as Analyst. He participated at the launching of Agregator network which created the social network Viadeo. In 2012, he founded 50 Partners which is a support structure.  Nowaday, it gathers main French success stories founders (as Blablacar, LeBonCoin or PriceMinister) and innovating projects in B2B and B2B.


Thierry Petit

Currently Co-Founder and Co-CEO at Showroomprivé.com with David Dayan, Thierry Petit started to work for digital agencies in 1995. At the end of the 90’s, he created the first French comparator of price: toobo.com. As an online entrepreneur and a business angel, he became an expert in startups creation. He is also the Vice-President of the Conseil de France Digitale.


Sébastien Badault

Sébastien Badault has been running French operations for online and e-commerce brands. In 2000, he entered at Amazon in marketing team and then as Business Development Manager. He worked more than 10 years for Google to finally become Global Accounts Director. Now, he works for Alibaba Group as Managing Director.


Sissi Johnson

Sissi Johnson is a Brand Strategist evolving between Fashion, Lifestyle and Technology universes. She is a host and guest producer of LUISAVIAROMA annual Fashion & Technology Summit and she worked with big tech companies as Airbnb. Her expertise allowed her to be a part of international conferences and MBA professor for schools including Oxford. She is also contributor of Huffington Post.



To bring us an aesthetic and trendy touch, we welcome in the jury 3 fashion leaders.


Christine Phung

Christine Phung is french fashion designer. She had been working during 15 years for companies including See by Chloé, Baby Dior, Vanessa Bruno or Lacoste. In 2011, she created her own brand and won the Grand Prix of fashion design of the city of Paris. In 2012, she finished her first collection. Now, she has been the Creative Director of the house Leonard since 2016. In nine collections Christine Phung created a wardrobe between elegance and luxury sportswear with some digital inspirations.


Pierre-François Le Louët


At the beginning of his career, Pierre-François Le Louët was Parliamentary Assistant. In 1998, he made the choice to join L’Oréal marketing team and integrated NellyRodi Agency three years later.  He took the presidency of this trends and forecasting agency in 2003. Since 2013, he has been a member of the Fédération Française du Prêt à Porter Féminin’s Board Directors.


Sylvie Ebel

Before she joined the Institut Français de la Mode (IFM) as Retail Banner Executive in 1992, she has been Fashion buyer for Printemps during 10 years. She evolved rapidly in IFM and became General Secretary, took over the Education Department and, finally, became Executive Director. She is also a member of IFFTI’s Executive Committee.



Finally, we have the honnour to integrate 2 main players to represent the retail world.


Nicolas Dreyfus

His working life began with Constantin, an international technical network of audit and consulting firm. He started to work for Rexel as internal auditor for Europe, Oceania, North and Latin America 5 years later. Thereupon, he was appointed Chief Financial Officer for Rexel Chili and Rexel UK. Finally, he enrolled in Oney France and became Chief Executive in 2008.


Nicolas Santi-Weil

After a formation in entrepreneurship, Nicolas Santi-Weil worked at Liste Rouge in Paris. In 2008, he was a Co-Founding Partner and Executive Director at The Kooples.  He also invested in Felix Capital and lately he entered in AMI (Alexandre Mattiussi) as Chief Executive Officer.


This diversity of points of view will allow the Look Forward Awards’ jury to choose the more complete, qualitative, innovative, creative, inbelievable and even the craziest projects. These 9 personalities will select winners at a meeting which will take place on 31 May. Awards nominations are open until 20 May 2017.

Don’t wait anymore and join us in this incredible adventure!



Leave a Reply