Rewarding a project’s ability to transform or prolong a shopping and/or sales experiences

Projects nominated in this category : 

 

The Post-Couture collective : Martijn van Strien

Responsible, downloadable and customisable fashion: pre-cut templates made from recycled materials to be printed out and assembled.

 

B-Pay : Topshop/Barclay’s

When accessories become a payment method: Topshop, in partnership with Barclay’s, is launching the first collection of fashion accessories (bracelets, phone cases, keyrings etc.) with built-in contactless payment technology.

 

Umood : Uniqlo

The personal shopper that can read your mind: with a digital screen and headphones that can read your brain waves, this sales device identifies the customer’s mood and offers them a selection of articles accordingly.

 

 

Adiverse : Adidas et Intel

The interactive and connected sales point: a screen wall device offering clients the entire collection, 3D simulations and information about the chosen product (technical details, reviews, social media mentions or more video content).

 

 

«Results will be announced on February 9, 2016»