“Getting the perfect outfits to wear can be a real problem for women”, Brin-Michel brothers commented.
Aware of the difficulties encountered by women to find THE perfect clothe, sometimes because of the lack of time and a pretty busy life, sometimes because there is no shops in the area, these young entrepreneurs launched Clic and Fit. The idea is simple, and the aim here is to revolutionise the fashion user experience: you just have to complete your profil online, then the fashion designers of Clic and Fit send you a box with some clothes suposed to respond to your requests.
Meet one of their founder,
Who are you? What’s your story?
I’m Renaud Brin, co-founder of Clic & Fit. There are seven of us; all of whom were already entrepreneurs and who are passionate about e-commerce and fashion.
What is Clic and Fit ?
Clic & Fit is an online personal shopper for women. It has a simple function; users log on to www.clicandfit.com and fill in a questionnaire in less than 5 minutes (body shape, style, budget), then Clic & Fit works its magic and they receive 5 items of clothing which correspond to their profile. They discover their personalised selection in the comfort of their own home, allowing them keep and pay for what they like, as well as returning what they don’t with free shipping.
There is no subscription or purchase obligation, and delivery is free. The price of our items is the same as in store, and it is impossible to find anything cheaper online and or in a boutique. The Clic & Fit expertise is, therefore, totally free.
What is Clic and Fit’s aim?
Our aim is to help women add hassle-free style to their wardrobes.
You are trying to revolutionise the e-commerce world. Why?
We noticed that e-commerce websites were only an extension of physical shops; lots of stock, little advice and essentially you had sort yourself out! Our strength is using our customers’ characteristics to offer them fashion which is more suited to their needs.
This is done by using an algorithm from Big Data analysis and human expertise from our stylists in order to compose a box.
By inventing what we call ‘i-commerce’, individualised commerce, we are buying and selling in a better manner than a shop or classic e-commerce model.
Which brands do you work with?
We work with about 20 French and international brands, some well-known and some not so well-known. The aim is to be able to meet every woman’s expectations with a multi-faceted offer, and also to surprise them by proposing brands that they do not know but are perfect for their look.
It is a chance for them to try new cuts, new colours, and new styles; in short to let them be pleasantly surprised by the astute eye of their stylist.
What has been your proudest moment so far?
At Clic & Fit we are proud to know that there are hundreds of women wearing our products on a daily basis.
Describe your typical day?
Reflection, work, pleasure and satisfaction.
What has Look Forward brought to you?
Look Forward has brought us the experience of a stock-market listed group that has fashion and technology in its DNA, added credibility, an influential network and, on the more practical side, a superb working space in Paris!
Have you any anecdotes for us?
Recently, a man ordered a box for his wife. He was able to fill out her profile from A-Z and the selection put together was perfect for her… It was a beautiful display of love.
Finally, do you have any advice for young people dreaming of starting their own business?
Above all, know how to surround yourself well. And if you are a woman and you do not know what to wear for a very important event or interview, do not hesitate to order your own box on www.clicandfit.com.